Ainn Digital

How to generate more traffic and sales

praveen praveen — Fri, 04 Jun 2021 04:20:38 +0000

Boosting the number of potential customers visiting your website is an affordable and effective way to increase sales and boost your bottom line. Here we share some tips for improving your visitor numbers.

Search engine optimization
Statistics show that search engines such as Google and Bing are the starting place. In short, search is huge and if you’re not listed near the top then you’re missing out. Well-implemented SEO can be the backbone of your business. Get this right and web users will come knocking at your door.

Pay-per-click
The next step along from SEO is often advertising, and the great thing about the web is that, in many cases, you only have to pay for what works. Pay-per-click is exactly as it sounds. A website, whether that’s something general such as Google or YouTube, or a site that’s more specific to your industry, will host your advert, but you only pay when somebody actually clicks through to your site.

There are campaigns for every budget. You can set a maximum expenditure or time period and experiment with what works and what doesn’t. Or if you’re already confident, a well-executed campaign can drive your traffic stats through the roof.

Email marketing
Once a potential customer has visited your site, you know there’s some interest. You can capitalize on this by asking for their email address, then keeping them updated. Got a new product? Write and let them know. Having a sale? Email the link. Email marketing is cost-effective and a rich source of potential customers, and it means you’re not relying on old customers to remember you.

Marketplaces
Sites such as eBay and Amazon give you the opportunity to sell your products through their portals. There is a great upside here, in that they spend millions every year bringing in huge volumes of shoppers, which you can then connect with. Of course, they will want to take a cut of your sales in return, but this can be a fantastic way of accessing a large target audience and selling in huge numbers. eBay is now a very professional setup that’s no longer just about knick-knacks and Amazon has evolved well beyond books and CDs

Affiliate networking
Another method of increasing your traffic is to promote on other, similar websites. Services such as ShareASale allow you to choose how you would like to advertise and what rates you would like to pay, and when a sale or lead takes place on your site, the referrer will be commissioned according to your set rates. In addition, you can use your website to gain revenue by choosing to promote others. As a member of the network, you decide which merchants to advertise and how to do so, and you can monitor stats in real-time so that you know when commissions have been generated.

Decoding Web Design

praveen praveen — Fri, 04 Jun 2021 04:16:09 +0000

You’ve started a business and now you need a website. Considering the proliferation of the internet and the level of connectivity most people have today, this is a common scenario. A new business, or an existing one for that matter, simply can’t afford not to be on the web. Often, the web is the primary means by which businesses attract customers and a prime source of new business.

It may seem to many that the process of web design is shrouded in mystery and an impenetrable fortress of complex terminology and vague concepts that are impossible to understand. Web design is indeed complex, but it need not be frightening or mysterious. Understanding a few simple concepts won’t turn you into a web designer, but it will certainly help you make better decisions.

A web designer can work alone, or they can work in conjunction with a web developer. While the boundaries blur between the two in many cases, essentially a web developer works on the back end of the site making more complex functionalities work and the web designer works on the back end and the front end, making sure that the site looks nice and the basics function effectively.

Why SEOs Need To Understand Google’s Mission

praveen praveen — Fri, 04 Jun 2021 04:13:18 +0000

The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it.

If you don’t think about what Google is trying to do as an organisation, then you are at a real disadvantage. Because if you’re in the business of search engine marketing, then you need to understand Google. You need to understand Google really well. The whole SEO industry is fundamentally about understanding Google.

Of course, most SEOs have some tactics and some techniques to help the average website rank a bit better. But few really consider things from the perspective of Google as an organisation – a hugely powerful organisation, at that. So that’s what this post is about: understanding Google’s purpose on a deeper level, to make you more effective at SEO.

The fact is that Google, like any other business, has a mission. And if you want to succeed, it will help you to be familiar with it. Because if you’re in the dark about the ideology that drives Google, then you’re probably not aligned, and there’s a good chance that you’re working at cross-purposes with them. If you don’t understand Google’s mission, you could be trying (and inevitably failing) to work against them, without even knowing it. And that’s definitely not going to help your SEO efforts.

So how do you get to understand Google? Well, you need to take a look at their founding principles, core research, and fundamental mission statement. It involves a little digging, but it’s not too hard to get under the surface. That’s what we’re going to do now.

2021 In Digital

praveen praveen — Mon, 31 May 2021 04:23:46 +0000

If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more than once. We enter 2021 in another lockdown, but this time with the hope of a vaccine.

Yes, no one saw it coming. But will that stop us looking ahead? No.

To get the year started, we thought we’d talk to our senior management team about what they can see in their crystal balls… What will 2021 mean for digital marketing?

Creating Great Content

praveen praveen — Mon, 31 May 2021 04:18:58 +0000

Creating Great Content? Stop Writing It
Editing is one of the more creative activities in the writing process. Instead of editing like an editor, which is often as mechanical as flipping a page through a magazine, we should treat editing like the creative process it is, moving from one point to another until the piece has evolved in a way that does it justice. The funny thing about writing is that we can think of editing as something that stops us from completing a piece. In truth, we never edit a piece. We edit the process, the process that we’ve brought into play as we continue to develop.
The process is the same with editing. As you move through your process, you find yourself again and again at a point where you have to stop and reflect on what you’ve been through. That’s when it’s important to do something like open a new file, change your mindset, and edit with your new outlook.
One of the best places to start editing is to read through what you have written. What you have is as far as you’ve

Digital Marketing for eCommerce

praveen praveen — Mon, 31 May 2021 04:16:34 +0000

Digital Marketing for eCommerce, CMS, and Digital Marketing Management
When it comes to Digital Marketing, we’re starting to see a much broader range of tools, solutions and specialists; marketers can no longer be considered the sole owner of their campaigns. That said, you still need to have a deep understanding of where your goals lie.
This guide aims to take you from A to Z for the marketing of eCommerce websites and CMS. We start from selecting a platform to fine tune your customer’s journey and customise messaging based on their individual needs, and then move onto building your audience. It’s also not a guide to the history of marketing — it’s a guide to how to get the most out of your digital marketing.
What you will learn in this guide:
The fundamentals of digital marketing for eCommerce and CMS;
Building a digital marketing strategy and a content strategy;
The importance of researching and identifying your audience’s needs.
DNN’s Digital Marketing Management Software
We’ve all got to start somewhere, and the good news is that you don’t have to pay an arm and a leg for a good one. The standard Digital Marketing Management Software requires a hefty monthly payment to get started .