Pay per click management
As an official Google Partner and Bing Accredited PPC agency, we are uniquely positioned to deliver new customers online for both B2B and B2C sectors. Our results-driven approach to pay per click management allows us to provide agile campaigns that drive better quality traffic and conversions to your website.
A Trusted PPC Company
The SEO Works have been delivering Award-Winning Google and Bing pay per click campaigns for over a decade. We have delivered significant growth for hundreds of organizations through our results-driven approach.
Rather than letting a campaign stagnate, we provide adaptable campaigns that are continually analyzed, optimized and improved through the data we receive. We take the time to get to know your business and understand your goals and target audience, which helps us to target the right people in the right way.
Incorporating PPC Services Into Your Internet Marketing Campaign to Achieve Results
PPC (pay per click) is an internet marketing advertising solution where clients pay a nominal fee each time a potential client clicks on their link. This form of marketing has proven highly successful in increasing website traffic and boosting conversion rates (visitors that convert into customers).
The most popular form of PPC is search engine advertising. This allows the advertiser to bid for their advert placement in search engine results, using selected keywords related to their industry. As soon as a potential client clicks on the link they are redirected to the website for a small fee.
Google AdWords is probably the most popular PPC advertising solution available. It enables the creation of adverts that appear in Google search results. The benefit is as the customer you set your PPC budget. We will design a number of advertisements and award the best performing ads with the majority of the budget. With regular monitoring, we are able to make necessary adjustments to poor performing adverts to ensure you achieve a high volume of traffic to your website as a result.
PPC management across key sectors
As a PPC management agency, our experience crosses hundreds of campaigns across a variety of industries. Our key sectors include:
PPC Management for Business-to-Business
We are experts in business-to-business digital marketing. With 63% of business executives now using online search as their first method of procuring services or products, B2B PPC has never been more effective. As a PPC management company, we can research and target your client base directly, developing agile campaigns to drive leads and sales. View our B2B case studies for more information.
PPC Agency for Healthcare
Digital marketing for healthcare organizations requires meticulous attention to detail. Here at The SEO Works, we have years of experience delivering PPC campaigns for a range of healthcare organizations, from pharmacies to private medical services and research bodies. With the extensive market research that we provide, our PPC campaigns deliver great results for medical organizations.
PPC Agency for Education
We have developed PPC campaigns for a variety of educational bodies, from universities to specialist training institutions. Our campaigns have successfully driven open day registrations, prospectus downloads, and enquiries for educational and training bodies all across the UK, even catering to overseas markets. If you need a PPC management company for education, ask to see our case studies.
PPC Agency for E-Commerce
E-commerce digital marketing is one of our specialties. We have delivered comprehensive campaigns for a range of e-commerce brands, from just PPC to a complete integrated campaigns. Our successful campaigns have led to year on year revenue growth and an increase to client return on ad spend. We have delivered success for e-commerce organizations across many sectors from clothing, home appliances, luxury watches and more.
PPC Agency for Professional
The common myth that high-level professional services cannot procure their clients online has been debunked many times with our campaigns. We have managed campaigns for financial service organizations, recruitment companies and law firms. Our clients have included industry leaders looking to increase visibility and grow their client acquisition.
PPC Agency for Manufacturing
The manufacturing and industrial sector is notorious for preferring to stick with traditional marketing methods over digital, but this is gradually changing. We have provided campaigns for many varied manufacturing organizations from large steel firms to industry support bodies. Our PPC campaigns have provided sustainable growth in enquiry figures for both niche and general manufacturing services across the country.
The Facts About PPC
The facts prove that PPC management services are highly effective as part of any internet marketing campaign with 65% of people clicking on Google Ads. 41% of people will click on the top three paid adverts, while PPC visitors are fifty percent more likely to make a purchase, when compared to normal organic traffic.
Search ads can increase brand visibility by eighty percent with Google, Yahoo and Bing being the top choices of pay per click services. If you are targeting your local audience, then you will be pleased to note that 75% percent of people searching local that found the information they are looking for through PPC will visit the store.
We develop high quality landing pages which are optimised to persuade visitors to visit your site with a clear call to action. With our monthly services, we will regularly monitor your adverts to ensure that they are achieving the best results in the long run. Based on your set budget, we will develop adverts that are relevant to your industry, setting a budget per advert. With regular monitoring we are able to identify the success of each pay per click advert, ensuring you always put your best foot forward when it comes to your online marketing campaign.
Only pay for what you get
Cost effective and accountable, PPC marketing is a powerful, controllable way to improve your online visibility. We use a variety of ways to propel you up the search results list including paid search marketing, display marketing, remarketing and customer matching. We’re a registered PPC agency – a verified Google partner with two in-house Google-trained specialists.