If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more than once. We enter 2021 in another lockdown, but this time with the hope of a vaccine.
Yes, no one saw it coming. But will that stop us looking ahead? No.
To get the year started, we thought we’d talk to our senior management team about what they can see in their crystal balls… What will 2021 mean for digital marketing?