The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it.
If you don’t think about what Google is trying to do as an organisation, then you are at a real disadvantage. Because if you’re in the business of search engine marketing, then you need to understand Google. You need to understand Google really well. The whole SEO industry is fundamentally about understanding Google.
Of course, most SEOs have some tactics and some techniques to help the average website rank a bit better. But few really consider things from the perspective of Google as an organisation – a hugely powerful organisation, at that. So that’s what this post is about: understanding Google’s purpose on a deeper level, to make you more effective at SEO.
The fact is that Google, like any other business, has a mission. And if you want to succeed, it will help you to be familiar with it. Because if you’re in the dark about the ideology that drives Google, then you’re probably not aligned, and there’s a good chance that you’re working at cross-purposes with them. If you don’t understand Google’s mission, you could be trying (and inevitably failing) to work against them, without even knowing it. And that’s definitely not going to help your SEO efforts.
So how do you get to understand Google? Well, you need to take a look at their founding principles, core research, and fundamental mission statement. It involves a little digging, but it’s not too hard to get under the surface. That’s what we’re going to do now.