Boosting the number of potential customers visiting your website is an affordable and effective way to increase sales and boost your bottom line. Here we share some tips for improving your visitor numbers. Search engine optimizationStatistics show that search engines such as Google and Bing are the starting place. In short, search is huge and […]

You’ve started a business and now you need a website. Considering the proliferation of the internet and the level of connectivity most people have today, this is a common scenario. A new business, or an existing one for that matter, simply can’t afford not to be on the web. Often, the web is the primary

The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a

If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more than once. We enter 2021 in another lockdown, but this time with the hope of a vaccine. Yes, no one saw it coming.

Creating Great Content? Stop Writing ItEditing is one of the more creative activities in the writing process. Instead of editing like an editor, which is often as mechanical as flipping a page through a magazine, we should treat editing like the creative process it is, moving from one point to another until the piece has

Digital Marketing for eCommerce, CMS, and Digital Marketing ManagementWhen it comes to Digital Marketing, we’re starting to see a much broader range of tools, solutions and specialists; marketers can no longer be considered the sole owner of their campaigns. That said, you still need to have a deep understanding of where your goals lie.This guide